Web Design & Digital Marketing in San Luis Obispo

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Google-certified consultant based right here in SLO County. I build high-performing websites and run data-driven search and ad campaigns that stop the guesswork and deliver measurable, predictable revenue.

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Premium Web Design

High-performing websites that blend strategy and design to turn casual visitors into loyal customers.

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SEO & Search Strategy

Stop losing traffic to competitors. Data-backed search strategies designed to capture high-intent traffic and drive real revenue.

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Paid Advertising

Google and Meta ad campaigns built for measurable ROI. Stop guessing and start generating predictable lead flow.

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Data & Analytics

Measurement strategy and analytics for teams that want clean tracking, trusted numbers, and clear proof of ROI.

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Deeply Rooted on the Central Coast. Built for Growth Anywhere.

While I successfully partner with businesses nationwide, my heart and my local search expertise are right here in SLO County. I understand the unique mechanics of our local economy. Whether you are a boutique in Downtown San Luis Obispo, a tasting room in Paso Robles, or a home services team operating out of the Five Cities, I bring the same level of strategic, personalized partnership to every project.

Why Work With Me

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    Google Certified

    I am a Google Certified consultant, ensuring that my planning and execution utilize tested best practices

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    15 Years of Digital Experience

    When you partner with me, you get a Google-certified expert with 15+ years of experience directly managing your strategy, your website build, and your ad spend.

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    Focus on ROI

    My planning and execution are always focused on growth, lead generation, and sales. I utilize a performance-based approach to optimize campaigns that drive positive Return On Investment for your business

Real Case Studies

Paid Ads (E-commerce / Sales)

$95,000 Q4 Ad Revenue | 50x Return on Ad Spend | 4,900% ROI

The Strategy: Invested $1,900 in high-intent paid campaigns tied to conversion-optimized pages, paired with ongoing SEO to protect and strengthen organic visibility against national competitors.

Local Medical Practice

1,062 Measurable Leads | 1–3 Local Search Rankings | 603 Direct Patient Calls

The Strategy: Overhauled local SEO and launched highly targeted search ads to dominate major service keywords, turning search traffic directly into patient appointments.

Real Estate Brand

683 Organic Leads Generated | 319 Inbound Calls | 364 Form Submissions

The Strategy: Launched a custom-built, high-converting website showcasing local listings, backed by local SEO and targeted Google & Meta ads with clear paths to inquire.

Reviews

  • "Michael is amazing. He took my old tired website and redesigned it to a new fresh look. It is now easy to use and navigate. Michael has truly launched my website’s presence, driving more hits and calls to my office than we had predicted. I’m so pleased with his service. He does it with SEO methods and other key ways he will gladly and patiently explain to you. I just wanted results, and Michael delivered. Before you hire anyone, you need to at least contact him. He will tell you what he can do for you and I assure you, he can do it."

    —Scott A.

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  • "Highly recommend Michael! He has been working on my site and has been very thorough with exactly what I wanted and needed! From conducting a detailed SEO audit and improving search visibility to enhancing the overall design and streamlining navigation, he transformed my site into something far more polished and user-friendly. The difference is noticeable, and I’m so pleased with how everything turned out. I highly recommend Michael to anyone looking to strengthen their online presence, improve SEO performance, and create a more seamless user experience!"

    —Kirrin B.

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  • "Michael did a great job designing our holiday light website! We are so happy with it and get a lot of inquiries through the site. It is easy to navigate and has a very clean and professional look. We highly recommend his services!"

    —Illuminate Tahoe

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  • "We are so pleased with the website that Back Road Building made for us! We have gotten many inquiries through google searches and the website is easy to navigate and edit. Michael has been great to work with and we can't recommend his services enough."

    —Valerie C.

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  • "Michael is so great to work with! We always receive a quick response anytime we have a question, and he is always very professional. Highly recommend!!"

    —Magnolia Hall

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Get in Touch

Would love to chat about your goals and how I can help! If you want to share your website, I am happy to run through an audit and share areas of opportunity.

Let's Chat
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