Fifteen years building the parts of digital marketing that actually move the needle — websites, search, and ads working together instead of pulling apart.
Flexible WordPress and custom builds — the kind of site that keeps working as your business changes, not the kind you outgrow in 18 months. Squarespace and Shopify when they're the right fit.
Web design →Technical SEO, local search, and content strategy built to compound — pages that perform today and keep pulling traffic two years from now. Structured for Google and the AI answer engines reshaping how people search.
SEO →Google and Meta campaigns built on tight targeting and clean attribution. Every dollar ties back to a specific lead, call, or sale — so you know where the budget went and what it bought.
Paid ads →
I've spent 15 years in digital marketing. Google Certified. Based in San Luis Obispo, working with clients across the Central Coast and beyond. Every project starts with a real conversation — what your business actually does, where you want it to be, what's been tried, what's worked.
From there, I build the site, run the campaigns, and turn the data into decisions worth acting on.
The account had potential — it just needed sharper focus. I rebuilt the campaigns around the products driving real margin, redirected budget away from keywords that were burning through spend, and tightened targeting to match actual buyer behavior. Q3 2025 closed at $80,530 in revenue from $7,270 in Google Ads spend.
Custom Looker Studio dashboards for every client — the metrics that matter to your business, pulled live from GA4, Search Console, and ad accounts. Clear visibility, in one place.
Before digital marketing, I spent years mastering records — listening closely, making small adjustments, working on a song until it actually lands. That habit carries into the marketing work, too.
Live with Carbon City Lights
Two websites, both custom-built around how their customers actually decide. Clean, modern, easy to use — the kind of site that keeps working as the business grows.
Phone calls and contact forms from local search and paid search working together — the kind of conversions that actually move the needle for the practice.
Calls and form submissions for a California brokerage in a single quarter — site, SEO, and paid ads all pulling in the same direction.
Reviews pulled directly from Google. If you want to leave one, or see the rest, you can head there directly.
"Michael has truly launched my website's presence, driving more hits and calls to my office than we had predicted. I just wanted results, and Michael delivered."
"Michael has built two websites for us now and we couldn't be happier. The website layouts are very nice, modern, and easy for our potential customers to use."
"We're so happy with how our website turned out. It's been a huge help to get our business ranked higher on our local Google search. Great communication through the process."
"From conducting a detailed SEO audit to enhancing the overall design, he transformed my site into something far more polished and user-friendly. The difference is noticeable."
Practices that grow through trust, visibility, and making it easy for patients to reach them.
Brokerages whose websites need to work as hard as their agents do.
Tasting rooms and direct-wine-sales programs that deserve a site as considered as the wine.
Contractors who want the phones to ring with the right kind of leads.
Honest observations, concrete next steps — yours whether we work together or not.
