Web Design & Digital Marketing Services in San Luis Obispo

Google-certified digital marketing expert based in SLO County. I design high-converting websites, run search and ad campaigns that bring in real leads, and set up tracking so you can see exactly what's working.

Michael, Google-certified digital marketing consultant at Back Road Building in San Luis Obispo, CA
  • "Michael is amazing. He took my old tired website and redesigned it to a new fresh look. It is now easy to use and navigate. Michael has truly launched my website’s presence, driving more hits and calls to my office than we had predicted. I’m so pleased with his service. He does it with SEO methods and other key ways he will gladly and patiently explain to you. I just wanted results, and Michael delivered. Before you hire anyone, you need to at least contact him. He will tell you what he can do for you and I assure you, he can do it."

    —Scott A.

  • "Highly recommend Michael! He has been working on my site and has been very thorough with exactly what I wanted and needed! From conducting a detailed SEO audit and improving search visibility to enhancing the overall design and streamlining navigation, he transformed my site into something far more polished and user-friendly. The difference is noticeable, and I’m so pleased with how everything turned out. I highly recommend Michael to anyone looking to strengthen their online presence, improve SEO performance, and create a more seamless user experience!"

    —Kirrin B.

  • "Michael did a great job designing our holiday light website! We are so happy with it and get a lot of inquiries through the site. It is easy to navigate and has a very clean and professional look. We highly recommend his services!"

    —Illuminate Tahoe

  • "We are so pleased with the website that Back Road Building made for us! We have gotten many inquiries through google searches and the website is easy to navigate and edit. Michael has been great to work with and we can't recommend his services enough."

    —Valerie C.

  • "Michael is so great to work with! We always receive a quick response anytime we have a question, and he is always very professional. Highly recommend!!"

    —Magnolia Hall

Premium Web Design

High-performing websites that clarify your message, build immediate trust, and turn casual visitors into loyal customers. I build strategic digital storefronts that actually work as hard as you do.

SEO & Search Strategy

Show up first when local customers search for what you do. I build search strategies that put you at the top of Central Coast results — right when customers are ready to buy.

Paid Advertising

Turn your ad budget into predictable revenue. I build highly targeted Google and Meta campaigns that so every dollar goes toward exclusive leads that call you directly, and drive exclusive calls straight to your phone.

Data & Analytics

Know exactly which marketing efforts bring in revenue. I set up clean tracking so you can see real ROI — and your own data shows you where to invest next.

Deeply Rooted on the Central Coast. Built for Growth Anywhere.

While I successfully partner with businesses nationwide, my heart and my local search expertise are right here in SLO County. I understand the unique mechanics of our local economy. Whether you are a boutique in Downtown San Luis Obispo, a tasting room in Paso Robles, or a home services team operating out of the Five Cities, I bring the same level of strategic, personalized partnership to every project.

Case Studies

Paid Ads (E-commerce / Sales)

$95,000 Q4 Ad Revenue | 50x Return on Ad Spend | 4,900% ROI

The Strategy: Invested $1,900 in high-intent paid campaigns tied to conversion-optimized pages, paired with ongoing SEO to protect and strengthen organic visibility against national competitors.

Local Medical Practice

1,062 Measurable Leads | 1–3 Local Search Rankings | 603 Direct Patient Calls

The Strategy: Overhauled local SEO and launched highly targeted search ads to dominate major service keywords, turning search traffic directly into patient appointments.

Real Estate Brand

683 Organic Leads Generated | 319 Inbound Calls | 364 Form Submissions

The Strategy: Launched a custom-built, high-converting website showcasing local listings, backed by local SEO and targeted Google & Meta ads with clear paths to inquire.

Get in Touch

Would love to chat about your goals and how I can help! If you want to share your website, I am happy to run through an audit and share areas of opportunity.

Get in touch with Back Road Building for digital marketing in San Luis Obispo

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