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Google Ads and Meta Ads campaigns built around buyer intent, monitored and optimized regularly, and measured against KPIs that matter to your business. A recent client closed Q3 at 11x ROAS.
The first few results on a Google search are usually paid placements. When someone is ready to buy, that's a meaningful moment for your business to show up.
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Industry benchmarks for Google Ads from a 16,000+ campaign dataset (April 2024 through March 2025). Useful as orientation; the right number for any specific account comes out of the audit, not a chart.
Average paid-search click-through rate across all industries
WordStream 2025 Google Ads Benchmarks (16,446 campaigns)
Average cost per click across industries; legal sits at $8.58, arts & entertainment at $1.60
WordStream 2025 Google Ads Benchmarks
Average conversion rate across industries; auto repair leads at 14.67%, finance at 2.55%
WordStream 2025 Google Ads Benchmarks
Average cost per lead across industries; auto repair $28.50, legal $131.63
WordStream 2025 Google Ads Benchmarks
Two implications worth naming. First, the gap between the best and worst accounts in the same vertical is much larger than the gap between verticals — so an industry average tells you less than it looks like it does. Second, conversion tracking quality is the single biggest determinant of which side of that gap an account lands on. Most accounts I audit have tracking that’s either incomplete or silently broken; fixing that one thing usually moves the math more than any creative test.
Search, Display, Shopping, Performance Max, and YouTube campaigns. Built around the moment someone is actively searching for what you offer — some of the highest-intent traffic available.
Facebook and Instagram campaigns for brand awareness, lead generation, and product sales. Creative-first, audience-precise, tested in measurable rounds rather than guessed at.
Bing, LinkedIn audience network, and syndicated search reach. Often cheaper CPCs and less crowded auction floors — worth running alongside Google in verticals where the audience overlap is meaningful.
For B2B reach when the audience precision is worth the higher CPC. Targeting by job title, company size, seniority, and industry — well-suited to businesses with considered sales cycles and high customer lifetime value.
Every campaign gets a live dashboard, a regular review, and a monthly deep-dive. You can see what's driving results, where the budget's going, and what's coming up next.
Campaigns usually run multiple ad variants side by side. The strong performers get more budget. The weaker ones get iterated or retired. It's a steady way to find the creative that moves the numbers.
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Each channel has a different attribution shape, ramp time, and audience signal. The right mix depends on the business — but the tradeoffs are stable enough to compare directly.
| Google Search | Performance Max | Google Shopping | Meta Ads | |
|---|---|---|---|---|
| Best for | High-intent leads ready to buy | Scaling spend across formats with creative | Product catalog + e‑commerce | Awareness, brand-build, retargeting |
| Typical CPC range (US) | $1.50–$8 | $0.40–$3 | $0.30–$2 | $0.30–$1.50 |
| Ramp time | 2–4 weeks | 6–8 weeks (algorithm learning) | 3–6 weeks (feed quality) | 1–3 weeks |
| Attribution clarity | High (last-click works) | Lower (asset-level black box) | High (product-level) | Medium (CAPI helps) |
| Where it fits | Service businesses, urgency searches | Scaling spend across formats | Product-based businesses | DTC, brand campaigns, retargeting |
CPC ranges reflect 2025 WordStream Google Ads benchmarks (industry-aggregated; vertical-specific numbers vary materially) and Meta-published averages. Real ranges for any specific account fall inside these bands or push above on competitive verticals like legal and medical.
Management fee covers the work I do; ad spend covers the media you buy. Splitting them keeps the math honest and the accountability clear — every dollar has a destination you can name.
Lower end: single-platform Search-only, simpler account structure. Upper end: multi-platform with creative testing and full-funnel tracking. Scoped to account complexity, not arbitrary tiers.
Paid directly to Google or Meta on your account, on your card. You own the account and the historical data; the platform invoices you, not me. Specific number depends on vertical, market, and lead-volume targets — and comes out of the audit, not the page.
Month-to-month with 30 days notice. The work has to keep earning the relationship.
Run a free audit →Industries served
Paid ads in San Luis Obispo · Paid ads in Paso Robles
Management fee runs $650–$1,000/mo — lower for single-platform Search-only, upper for multi-platform with creative testing and full-funnel tracking. Ad spend is separate, paid directly to Google or Meta on your account; most accounts run $500–$2,500/mo in spend depending on vertical and goals. The specific number comes out of the free audit.
It depends on industry, margins, and campaign type. The 2025 WordStream Google Ads benchmark across 16,446 campaigns shows an average conversion rate of 7.52% and an average cost per lead of $70.11 — but ROAS itself varies widely by vertical. A recent Central Coast home services campaign closed Q3 2025 at 11x ROAS ($80,530 in revenue from $7,270 in spend); that's above average for service-area businesses but achievable when conversion tracking and account structure are clean.
Google Search campaigns typically show meaningful conversion data in 2–4 weeks. Performance Max takes 6–8 weeks for the algorithm to stabilize on creative + audience signals. Meta Ads land in 1–3 weeks but need consistent creative refresh to keep performance from decaying. None of these are overnight. The honest framing is the one that matches how the platforms work — Search auctions need conversion data to optimize, Performance Max needs creative volume to learn, Meta needs frequency to stabilize. Anything faster is luck, not process.
Search captures intent; Meta builds it. Service businesses where customers actively search for what you offer (plumber, dentist, attorney, real estate agent) → Google Search-first. DTC product brands, lifestyle categories, or anything with a discovery shape → Meta-first or both. The audit conversation is where this gets decided based on your actual customer-acquisition shape.
Usually not for service-area Search campaigns, where average CPC across industries is $5.26 (per WordStream 2025) — $500 buys roughly 95 clicks at average rates, often too few for the algorithm to optimize against meaningful conversion data. Product Shopping campaigns can work at lower budgets because product-level data informs each impression. Most service-business accounts perform meaningfully above $1,000/mo in ad spend.
Engagements run month-to-month with 30 days notice to cancel. Account ownership stays with the client — Google Ads and Meta Ads accounts are transferable, including all historical performance data, learning, and conversion tracking. The work has to keep earning the relationship.
Campaign build and ongoing optimization (weekly), monthly performance reporting with anonymized peer benchmarks where useful, A/B creative testing, conversion tracking maintenance (GA4 + enhanced conversions + server-side tagging where it helps), landing-page conversion review, and an account audit on every renewal.
Yes. The handoff process starts with a free audit of the existing account — what's working, what's wasting spend, what conversion tracking is firing. From there, the migration preserves all historical data and learning. No rebuild-from-scratch unless the account is genuinely beyond repair, which is rare.
Send me your Google Ads or Meta Ads account and I'll walk through it — wasted spend, missed opportunities, campaigns ready to scale. You'll get a clear read on where things stand.