Digital marketing for medical practices, built around patient trust.

When a patient searches "family doctor near me" or "dentist san luis obispo" on their phone, the local pack is what they see first. Three results, three decisions. Most medical practices have an incomplete GBP, missing categories, no service descriptions, and citations that don't match across the web. The fix is unglamorous hygiene done correctly.

• GBP audit and optimization — primary category, services, hours, photos, attributes
• NAP consistency cleanup across major medical citation sources
• Service-area definition and accepted-insurance attribute tagging
• Local schema markup tuned for medical practice (LocalBusiness + MedicalOrganization)
• Practice-photo strategy that signals "real, current, accessible"

A medical practice website does different work than a service-business site. It's reassurance, not pitching. Named providers with credentials. Accepted insurance plans visible without burying. New-patient forms that don't take 20 minutes. A patient portal link that actually works on mobile. The conversion isn't a click; it's a booked appointment.

• Provider profiles with credentials, photos, and accepted-insurance signals
• Online booking integration with the practice's existing scheduling system
• New-patient forms designed for mobile completion in under 5 minutes
• Patient portal integration tested across browsers and devices
• Page speed tuned for the mobile-first search behavior of healthcare patients

Healthcare marketing tracking has to work without violating HIPAA. That means no patient names in URLs, no health-condition data in analytics, no identifiable patient information passed to ad platforms. Done correctly, you still get clear reporting on what's working — appointment bookings by source, cost per new patient, channel performance — without ever touching protected health information.

• GA4 events configured for HIPAA-compliant tracking (no PHI in URLs or events)
• Conversion tracking on appointment bookings, calls, and new-patient forms
• Source attribution by channel (organic, paid, referral, direct)
• Monthly read of patient acquisition cost by channel
• Quarterly review of which channels and content actually produce new patients