Man wearing sunglasses playing an orange electric guitar and laughing outdoors, with other band members and trees in the background.

About Me

Throughout my career, I have focused deeply on data, analytics, and measurement strategy for global brands—including Costco, Stripe, Siemens, and Burton. It has been an incredible experience, but after living internationally, I finally found my true home right here on the Central Coast.

When I planted roots in San Luis Obispo, I began partnering with incredible local businesses in our community—building their websites, running their search strategies, and managing their digital marketing from the ground up.

I quickly realized how much I loved that direct, one-on-one impact.

My goal is simple: I want to bring the exact same data-driven rigor used by massive global brands to business owners on the Central Coast and beyond. When you partner with me, you aren't hiring an agency. You get a direct, one-on-one relationship with a seasoned, Google-certified expert who is personally invested in your business's success.

Off the Clock: I believe the best work comes from a balanced life. When I am not deep in Google Analytics or mapping out a new website build, my mornings usually start with good coffee and catching up on the latest tech and algorithm updates. At night, you will likely find me gigging around SLO County with my local band, Carbon City Lights.

Who I Work With: I partner with businesses of all sizes who are serious about predictable growth. From local Central Coast staples like Dale Kaiser Real Estate and DGI Training to growing e-commerce brands, my focus is always on delivering measurable results that actually move the needle for your business.

The Technical Foundation
Because my background is rooted in deep analytics, I don't just guess at what works—I rely on data. Here is the toolkit I use to keep my clients ahead of the curve.

  • Analytics Consulting: Turning confusing data into clear, actionable business insights.

  • Premium Website Development: Creating custom, high-performing sites that convert visitors into leads.

  • SEO & Content Strategy: Helping brands climb search rankings and capture high-intent traffic.

  • Paid Advertising: Maximizing ROI with data-driven Google and Meta campaigns.

Official Certifications:

  • Google Analytics for Power Users

  • Google Analytics 360

  • Google Tag Manager

  • Looker Studio

  • Advanced Google Analytics

  • Tealium IQ

I would love to learn more about your business and see how I can help to increase your visibility, drive real revenue, and build something great.