Google and Meta ads that create steady lead flow and prove ROI
Paid Search Ads
I plan and run campaigns that match real intent and audience behavior, then direct clicks to pages built to convert. Every call, form, and purchase is tracked and tied to the keyword, audience, ad, and page that drove it, with a simple dashboard showing spend, leads, cost per lead, and return. Based in San Luis Obispo County and serving clients wherever they do business.
Outcomes and deliverables
Strategy that matches your goals, market, and budget
Google Search, Performance Max, remarketing, and Meta campaigns
Keyword and audience research with tight locations and schedules
Ad copy and assets that answer real questions and earn the click
Landing page guidance or new pages that fit the offer and convert
Conversion tracking for calls, forms, consultations, and purchases
UTM standards so every visit is labeled and traceable
Weekly improvements with a short monthly summary of wins and next steps
How I track and prove ROI
Every call, form, and purchase is tied to the keyword, audience, ad, and page that caused it. GA4 and Tag Manager record conversions and filter spam so numbers stay trustworthy. You see spend, leads, cost per lead, and return by campaign, with clear actions to scale what works.
We define meaningful conversions consultation requests, qualified calls, completed forms, purchases
I set up GA4 and Tag Manager events for each conversion and connect phone tracking when needed
Leads are tied to the keyword, audience, ad, and landing page that caused them
Values are assigned based on revenue or a lead value so return is visible even for non ecommerce
Spam and duplicate events are filtered so numbers you see are numbers you can trust
Your dashboard shows spend, leads, cost per lead, and return at the campaign and keyword level with plain language takeaways
