SEO, or search engine optimization, is the process of improving the ranking of a website on search engines like Google. By optimizing the website's content and structure, you can increase your visibility online and attract more qualified traffic to your website.

One of the main benefits of SEO is that it helps businesses get discovered by potential customers who are searching for products or services related to your business. This can result in an increase in website traffic, which can then lead to increased sales and revenue.

It’s also beneficial because it helps businesses stand out in a crowded online space. With more and more businesses competing for attention online, it's important to have an effective SEO strategy in place to ensure that your website has the highest potential to be discovered by potential customers.

SEO is a crucial aspect of any digital marketing strategy and can help businesses to achieve their online growth goals. The end goal is to help businesses improve their online visibility, attract qualified traffic, and ultimately drive more sales and revenue.