How to Do Keyword Research for SEO: The Key to Driving More Traffic and Conversion
What is Keyword Research?
Keyword research is an essential part of any successful SEO strategy. It involves identifying and targeting specific keywords or phrases that people are searching for on search engines like Google, Bing, and Yahoo. By targeting these keywords, you can increase the visibility of your website and drive more traffic to your site.
Why is Keyword Research Important?
One of the main reasons why keyword research is important is because it helps you understand what your target audience is looking for. By identifying the keywords that people are using to search for products or services like yours, you can tailor your website's content and meta tags to better match their search queries. This can help you rank higher in search engine results pages (SERPs), which can lead to more traffic and ultimately more conversions.
Another reason why keyword research is important is that it can help you identify new opportunities for content creation. By researching new keywords, you can discover new topics that your target audience is interested in and create content that addresses their needs. This can help you attract new visitors to your site and increase engagement with your existing audience.
Keyword research also helps you understand your competition. By researching the keywords that your competitors are targeting, you can identify areas where you can differentiate your content and provide more value to your audience. You can also use this information to identify gaps in your competitors' content and create new content that fills those gaps.
In addition, keyword research can help you identify the long-tail keywords that are less competitive but have a higher chance of a conversion. By targeting these keywords, you can get a better return on investment, as they are less expensive to target and you can get a higher conversion rate.
In conclusion, keyword research is an essential part of any SEO strategy as it helps you understand your target audience, identify new opportunities for content creation, understand your competition, and identify long-tail keywords that are less competitive but have a higher chance of a conversion. By conducting keyword research on a regular basis, you can ensure that your website is always targeting the right keywords and reaching the right audience.
What Does the Keyword Research Process Look Like?
Here are various elements of keyword research and how it can help you improve your SEO efforts.
Identifying Keywords: The first element of keyword research is identifying the keywords and phrases that are relevant to your business or industry. This can be done by using keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs. These tools allow you to enter seed keywords and generate a list of related keywords and their search volume, competition, and CPC.
Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that are less competitive but have a higher chance of a conversion. These keywords are often used by people who are further along in the buying process and are more likely to make a purchase. For example, "best running shoes for flat feet" is a long-tail keyword, whereas "running shoes" is a more general keyword.
Keyword Difficulty: Keyword difficulty is a metric that measures how difficult it is to rank for a particular keyword. This is determined by the number of websites that are already targeting the keyword, the strength of their backlinks, and the quality of their content. By identifying keywords that have a lower difficulty score, you can target keywords that are easier to rank for and have a higher chance of driving traffic to your site.
Search Volume: Search volume is the number of times a particular keyword is searched for on a search engine. It's important to target keywords that have a high search volume as it means that there is a high demand for the information or product related to that keyword.
Keyword Trends: Keyword trends refer to the changes in search volume for a particular keyword over time. By analyzing keyword trends, you can identify keywords that are gaining popularity and create content that addresses the needs of people searching for that keyword.
Competitor Research: Researching your competitors' keywords can give you insights into what keywords they are targeting, which can help you identify gaps in their content and create new content that fills those gaps.
How to Research Keywords for your Marketing Strategy
Here is how to research keywords to help your SEO strategy.
Define your goals: Before you begin researching keywords, it's important to define your goals. What do you want to achieve with your SEO strategy? Are you looking to increase traffic to your website, improve conversions, or both? Knowing your goals will help you identify the right keywords to target.
Use keyword research tools: There are several keyword research tools available that can help you identify the keywords that are relevant to your business or industry. Some popular tools include Google Keyword Planner, SEMrush, and Ahrefs. These tools allow you to enter seed keywords and generate a list of related keywords and their search volume, competition, and CPC.
Target long-tail keywords: Long-tail keywords are longer, more specific phrases that are less competitive but have a higher chance of a conversion. These keywords are often used by people who are further along in the buying process and are more likely to make a purchase. For example, "best running shoes for flat feet" is a long-tail keyword, whereas "running shoes" is a more general keyword.
Analyze keyword difficulty: Keyword difficulty is a metric that measures how difficult it is to rank for a particular keyword. This is determined by the number of websites that are already targeting the keyword, the strength of their backlinks, and the quality of their content. By identifying keywords that have a lower difficulty score, you can target keywords that are easier to rank for and have a higher chance of driving traffic to your site.
Monitor search volume: Search volume is the number of times a particular keyword is searched for on a search engine. It's important to target keywords that have a high search volume as it means that there is a high demand for the information or product related to that keyword.
Track keyword trends: Keyword trends refer to the changes in search volume for a particular keyword over time. By analyzing keyword trends, you can identify keywords that are gaining popularity and create content that addresses the needs of people searching for that keyword.
Research your competitors: Researching your competitors' keywords can give you insights into what keywords they are targeting, which can help you identify gaps in their content and create new content that fills those gaps.
10 Useful SEO Tools
Google Keyword Planner - https://ads.google.com/home/tools/keyword-planner/
SEMrush - https://www.semrush.com/
Ahrefs - https://ahrefs.com/
Keywords Everywhere - https://keywordseverywhere.com/
Moz Keyword Explorer - https://moz.com/products/keyword-explorer
KWFinder - https://kwfinder.com/
SERPstat - https://serpstat.com/
Keyword Tool - https://keywordtool.io/
Long Tail Pro - https://longtailpro.com/
SECockpit - https://secockpit.com/
Note that some of these tools may have paid versions and free versions. You should check the website and see if the free version is enough for your use case or if you need to upgrade to a paid plan.