Analytics that gives you clean tracking, trusted numbers, and clear answers about which pages and campaigns drive leads and ROI.
Data & Analytics Consulting
Measurement strategy, analytics, and dashboards that give you clean tracking, every lead counted, clear answers, and proven ROI. I am based in San Luis Obispo County and work with clients wherever they do business.
Outcomes and deliverables
Measurement plan tied to your goals and sales cycle
GA4 setup or cleanup with clear properties, views, and events
Tag Manager configuration for calls, forms, consultations, and purchases
Phone call tracking and form dedup so leads are not counted twice
UTM standards and channel grouping that label traffic correctly
Attribution views that make sense first touch, last touch, and blended
Dashboards that show spend, leads, revenue, and the pages and campaigns that produce them
Data quality checks, spam filtering, and alerts when something breaks
Simple documentation and training so your team can move fast
How I track and prove value
We define conversions that matter consultations, qualified calls, forms, purchases and assign values where possible
Tracking ties each lead to the page, source, campaign, keyword, or audience that caused it
Offline outcomes can be imported from your CRM so closed revenue is visible
Consent is respected and junk signals are filtered so numbers are trustworthy
You get a summary of what worked, what did not, and the next actions to raise lead volume and improve return
