Working With Me

Where are you based, and who do you serve?

I am proudly based in San Luis Obispo County, California, helping local Central Coast businesses dominate their market. However, because digital marketing has no borders, I partner with companies and agencies nationwide to drive growth and measurable ROI.

What is the first step to working together?

It starts with a free consultation and audit. We will jump on a call to discuss your business goals, review your current digital presence, and identify where you are losing leads. From there, I build a clear, actionable strategy with distinct targets and next steps.

Website Design & Development

What do I actually get with a new website?

You get a high-performing digital storefront built to convert visitors into leads. This includes a modern design tailored to your brand, fast loading speeds, a search-ready SEO architecture, and clear paths for customers to contact you. I also ensure clean tracking is installed so every call and form submission is accurately counted.

How long does a custom website take to launch?

Most small business websites launch within 2 to 4 weeks once we have the content and branding ready. Larger e-commerce builds or sites requiring complex integrations will take a bit longer based on the project scope. We establish a clear timeline during our kickoff call so you always know what to expect.

Will I be able to edit the website myself?

Absolutely. I build on user-friendly platforms like Squarespace, WordPress, and Shopify. My goal is to empower you, not hold your site hostage. After launch, you will be able to easily update text, swap images, and add products without needing to hire a developer.

Can you redesign my current site or migrate my content?

Yes. If your current site is underperforming, we will bring over the content that works, improve the messaging that does not, and implement proper redirects. This ensures you keep your existing search engine value while upgrading your user experience.

SEO & Search Visibility

What is the difference between SEO and AI Search optimization?

Traditional SEO helps search engines like Google understand and rank your web pages in standard search results. AI Search optimization focuses on structuring your content so that AI assistants (like ChatGPT or Google's AI Overviews) pull your business as the cited answer. I plan your content and site architecture so you build authority and win in both arenas.

What does a monthly SEO plan actually include?

True SEO requires ongoing effort. Each month includes technical site cleanup, topic and keyword mapping, content optimization, and building local authority signals like reviews and directory listings. You receive a transparent report every month showing exactly what was improved and the organic traffic those changes produced.

How soon will we see SEO results?

SEO is a marathon, not a sprint. You can often see early ranking movement within a few weeks, but stronger, revenue-driving gains typically build over 3 to 6 months. I set clear benchmark targets for our first 90 days and measure progress constantly so we can adjust our strategy based on real data.

Do you only optimize for local searches?

No. While I help many San Luis Obispo and Paso Robles businesses dominate local maps, I also build campaigns for national and international reach. If you serve multiple markets or sell products nationwide, we will structure your site and content to capture that broader audience.

Paid Advertising
(Google & Meta Ads)

Which advertising platforms do you manage?

I primarily manage Google Ads (Search, Display, Local Services) and Meta Ads (Facebook and Instagram), as these typically drive the highest quality leads. However, I can work with other platforms if they match your target audience. We match the platform to your specific business goals.

What ad budget do I need to get started?

We can start lean depending on your industry and competition level. I recommend a budget that fits your specific goals and the size of your market. We focus on tracking exactly what that spend produces, ensuring we establish a profitable cost per lead before scaling up. (Tip: If you ever write that blog post titled "What Should San Luis Obispo Businesses Spend on Google and Meta Ads?", you can link it right here!)

How do you ensure we are not wasting ad spend?

I track every single call, form fill, and consultation back to the exact keyword and audience that triggered it. By actively monitoring the data, we pause the ads that are wasting money, scale the ones that are driving revenue, and run small tests to improve performance month after month.

Data & Analytics

What is included in data and analytics consulting?

I provide a complete measurement strategy. This includes GA4 and Google Tag Manager setup, defining specific conversions, implementing UTM tracking standards, and filtering out spam. You receive a clean, simple dashboard that shows exactly which pages and campaigns drive your leads so you know where to invest next.

How do you prove return on investment (ROI)?

I eliminate the guesswork. Every lead is counted and tied directly to the webpage and marketing campaign that generated it. Your custom dashboard shows your exact ad spend, total leads, cost per lead, and top-performing channels, giving you the undeniable proof you need to scale your winners.

How do you handle privacy and consent?

I strictly respect user consent choices, avoid collecting personally identifiable information in analytics, and adhere to all platform privacy policies. If your website uses a cookie consent tool, I ensure all tracking is wired to respect those preferences seamlessly.

What is the first step

Reach out to schedule a free consultation. I will learn your goals, review what you have, and share a simple plan with targets and next steps.